Crusade Spotlight: Sharon and Gabby rejoin over Chicken McDo with Fries on account of McDonald's and Leo Burnett Manila

MANILA – McDonald's and Leo Burnett Manila have quite recently achieved what no real motion picture or TV studio has possessed the capacity to do: rejoin Sharon Cuneta with Gabby Concepcion. The couple that started as a loveteam in 1980's Dear Heart and in the long run matched up in a few other films previously in the end wedding and having girl KC, have not been seen on the extra large screen together since 1992's Tayong Dalawa. It was accordingly a stun when the most recent crusade from McDonald's saw them sharing a blend of Chicken McDo and World Famous Fries while eating in broad daylight.

The advertisement starts with the Megastar eating a Chicken McDo in relative secrecy at a McDonald's eatery when she is all of a sudden drawn nearer by a grinning Gabby. "Do you mind on the off chance that I go along with you?" asks the one-time early showing symbol. "Ikaw naman, parang wala tayong pinagsamahan," Sharon reacts as she offers the seat before her.




At the point when the OPM exemplary "Kumusta Ka?" by Nonoy Zuniga begins playing, the verses resound for the couple that have seen such huge numbers of highs and lows in their relationship. There is an underlying ungainliness between them after not being as one for so long, but rather when they each raise a French Fry, they at last offer a giggle.

As Gabby inclines in to wipe something off Sharon's cheek, she flashes a knowing smile and hurls a napkin at him. She doesn't trust that there was truly anything on her cheek and he was simply putting out of here her. It closes with them energetically contending about that move, leaving the group of onlookers wondering about how the Sharon-Gabby enchantment stays solid almost four decades after it was first showed.

Coordinated by Joel Limchoc and created by Steve Vesagas, the spot arrives in the nick of time for Valentine's Day as sentimentality and great vibes are the request of the day yet again. "When we were ideating the crusade for our Chicken McDo with Fries Meal, we realized that the blending, being one of our most grounded and most conspicuous items, merited an idea that would amplify its prevalence," shares Christina Lao, Marketing Director, McDonald's Philippines.

"The TVC features our Best Tasting Chicken McDo combined with our World Famous Fries and highlights Sharon Cuneta and Gabby Concepcion, two of Philippine showbiz's greatest and most unmistakable stars, in their first rebound venture in decades," Lao includes.

While conceptualizing the advertisement with office Leo Burnett Manila, Lao exposed how organization and brand wound up thinking about the notable group: "The Chicken McDo and Fries blending needed a crusade that would open up its fame, and once the possibility of 'renowned tambalan' commenced, it just clicked for everybody that Sharon Cuneta and Gabby Concepcion were the ideal pair to be the characteristics of this battle."

Likewise, Lao notes that, "The two exemplify the brand as well as we was already aware their couple would likewise convey fervor and something new to the table. We were sure about their capacity to rise above ages and request to both the ShaGab enthusiasts of the 80s and the more youthful age who admires these symbols and make the most of our Best Tasting Chicken McDo and World Famous Fries."

“The Chicken McDo with Fries Meal is one of our best-sellers and has truly become a favorite of our customers over the years. In the same way, ShaGab is one of the most-loved tambalans of the 80s,” says Lao. “We knew that having Sharon and Gabby in the same campaign would resonate with audiences and amplify the status of our Chicken McDo and Fries Meal too.”